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Cookie Policy

What is a Cookie?


A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Your cookie settings on this website.

Cookies on this website that do not require approval.

Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by BMW and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be disabled using the features of this website. You can however completely disable cookies in your browser at any time.

Examples of cookies that do not require consent / List of cookies that do not require consent

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First Party Cookies

Purpose

Expiry Date

Category*

*FSComponent

This cookie is used for caching data in the My BMW registration form and the various contact forms (e.g. brochure and test drive requests). Caching the data that a user has already entered in a similar form on the website will make it easier to fill in forms.

Session

backToSoper of Lincoln

This cookie is needed to allow the anonymous user to immediately retrieve a previously visited Soper of Lincoln site when navigating between various BMW sites.

Session

baoManualDisclaimer

This cookie stores information stating that a warning notice required on the website for legal reasons has already been marked as ‘read’ by the anonymous user in question.

Session

bmwcsaCDID

The tracking tool on this website is for the statistical evaluation of data and uses cookies for this purpose. The data is collected anonymously and provides parameters such as the number of visitors, clicking behaviour and the average time website users spend actively browsing a particular page. Referrer URLs are also used to statistically evaluate the number of users who come to our website via partner websites. This is done to provide an understanding of which of our in-house marketing campaigns have sparked an interest in our website.

Session

bmwcsaCDuvt

See bmwcsaCDID cookie.

31 days

bmwcsaDBID

See bmwcsaCDID cookie.

5 years

Performance

bmwcsakey

See bmwcsaCDID cookie.

Session

bmwcsaP3P

See bmwcsaCDID cookie.

20 years

bmwcsaP4P

See bmwcsaCDID cookie.

20 years

bmwcsaSF

See bmwcsaCDID cookie.

Session

bmwcsauvt

See bmwcsaCDID cookie.

31 days

Performance

bmwWorkflowHash

This cookie stores anonymous information that guarantees secure data transfer like that needed, for instance, when switching between http und https pages or reloading the website.

Session

bw

By storing anonymous information on a specific technical requirement, this cookie makes it possible to display website content based on the data capacity of the user’s Internet connection.

Session

Functionality

configsSortBy

This cookie stores the last viewing mode selected by the user for the saved vehicle configurations when logged in to ‘My BMW?’.

Session

consentCookie

This cookie is needed to store information on whether the user has granted their consent to the use of cookies requiring approval on this website.

1 year

cookieDisclaimer

This cookie is needed to store information on whether the user has granted their consent to the use of cookies requiring approval on this website.

1 year

Strictly necessary

espBasket

This cookie is needed to preserve all the information on the configured vehicle relevant for the shopping basket when navigating around various pages.

Session

JSESSIONID

This cookie makes it possible to switch between various pages while a vehicle is being configured by the anonymous user and saves the technical information that has already been entered in relation to the configuration.

Session

Strictly necessary

languageCookie

This cookie stores the language selected by the anonymous user and displays content in the chosen language when they next visit the website without the need to ask again.

1 year

LOGGEDIN

This cookie is used when a user logs in to their ‘My BMW’ account to ensure that the anonymised user remains logged in when switching between different pages on the website.

2 hours

Strictly necessary

component ID 

(the cookie name is the component ID) 

This cookie stores information on which website navigation tab the anonymised user has opened, thereby ensuring that the previously selected tab is displayed again when the page is reopened within the same session.

Session

sessionDisclaimer

This cookie stores information stating that a warning notice required on the website for legal reasons has already been shown to the anonymous user in question.

Session

SMSESSION

This cookie stores information that is indispensable for ensuring continued security of the process flow when using the website. One example of information stored is the unique value of the Core Server to guarantee the https security standard for the duration of a user’s visit once they have logged in to their My BMW Account.

2 hours

Strictly necessary

usy46gabsosd

See bmwcsaCDID cookie.

Session

Performance

vehiclesSortBy

This cookie stores the last viewing mode selected by the user for their own saved vehicle when they are logged in to ‘My BMW?’.

Session

vinToolUnsavedVehicles

This cookie stores the VIN number of a vehicle entered by the user, thereby ensuring that the vehicle can be conveniently displayed without the user having to re-enter the VIN number within the same session when switching between various pages.

Session

visitorid

See bmwcsaCDID cookie.

4 years

Performance and Marketing

vtz47gabsosd 

See bmwcsaCDID cookie.

Session

GOOGLE + PLUGIN COOKIES

This cookie makes it possible to send data to Google+. Further information on the use of cookies and how they can be handled is available on the Google + website.

Session

Marketing

FACEBOOK PLUGIN COOKIES

This cookie makes it possible to send data to Facebook. Further information on the use of cookies and how they can be handled is available on the Facebook website.

Session

Marketing

WT_FPC 

We integrate the Denkwerk Player in our website. 

Session

Marketing

Psyma_participation

These third party cookies assist the frequency with which the Psyma self completion survey appears. The cookies prevent visitors from being repeatedly invited to provide feedback. The cookie does not contain any data from the survey, a reference to the individual visitor is not possible.

Psyma_launched

These third party cookies assist the frequency with which the Psyma self completion survey appears. The cookies prevent visitors from being repeatedly invited to provide feedback. The cookie does not contain any data from the survey, a reference to the individual visitor is not possible.

DoubleClick

These cookies record the time and date a specific page was viewed online. It can also supply various details relating to the user such as IP address, referring sites and browser information.

K2C-anox_BMWi_0 

This cookie contains a value of how many icons you have declined, this controls how many intuitive icons you see in your customer journey, currently the limit is 1 per day.

1 day